Our Story

 generations knowledge, experience, and passion for healthy living 

How it all began:

In 2012, I saw a meme on Facebook touting the dangers of parabens in our lotions, they contribute to breast cancer development.  I was horrified.  Using my skills as a biochemist I located original scientific research to determine the validity of the Facebook meme.  To my disbelief, there was study after study backing up the claim that petroleum-based ingredients commonly used as preservatives, emulsifiers, sudsing agents, fragrances, texturizers, coloring agents, etc do in fact accelerate the development of breast cancer and other reproductive cancers in both males and females.  In Europe at the time, I search every pharmacy, boutique, and department store and found only one lotion/cream type product without parabens.  I quickly purchased and began using it.  I research the other ingredients only to find that while it didn’t contain parabens it just had a different petroleum-based ingredient to preserve it.  I felt duped.  Upon returning to the States I began my search for a safe lotion, confident that I would be successful.  I searched every type of store and online sources to no avail.  By this time I had stopped using any lotion/cream on my dry, dry skin in the hot Arizona desert.  I was drying up and cracking away.  

Frustrated that I couldn’t find an untainted lotion or cream from any source  I determined that with my biochemistry background I should be able to formulate my own.  After weeks of research, trial and error I successfully made some rich, smooth body butter.  However, I had to keep it in the refrigerator so it wouldn’t separate or become overrun by mold within three days.

My Heritage:

My gym friend Charlene wanted to try it and she loved it. She asked if I  would make something to help her daughter’s psoriasis.  Given that there was a preservative problem I researched formulas and natural preservation techniques for months until I finally developed the current recipes for my Ultra Nourishing Body Butter and Ultra Healing Body Butters.  The Ultra Healing actually helped keep Charlene’s daughter’s psoriasis in check.  Charlene encouraged me to sell the creams so I tiptoed into the body care business by continuing to develop toxin-free body care products to replace the various products that I used.  In my 50s with dry skin and a genetic predisposition to severely wrinkled skin on my father’s side, I set out to develop a  facial moisturizer.  During its development, I told my health nut mother what I was doing and she started giggling.  That was not the reaction I expected until she told me that my great-grandfather and great-great grandfathers were apothecaries in the 1800s.  I couldn’t believe it.  It now made sense where my interest in biochemistry originated.  My family history started falling into place.  My mother was a health nut in the 50s and early 60s before it was “cool” to be a health nut.  She was raised by a father who in the 1920s while studying Agriculture and nutritional research studies at the University of Arizona came home and told his wife, “Don’t feed our family that newfangled canned food.  It will be the death of this nation!”  Well, and so it began.  While finishing my Masters at the University of Arizona I stumbled across what must have been the first scientific study on the nutritional value of canned food.  It was published in the 1920s.  This is surely what my grandfather must have read when he came home with that fateful prophecy of the future nutritional state of this nation.   I now find myself in the midst of now seven generations of a health-conscious legacy that began with a health-conscious great-great-grandfather, William Derby Johnson, Sr.

Meet the Generations

Wiliiam Derby Johnson Sr.





Wiliiam Derby Johnson Jr.





 John Valentine Barrett Sr.


Studied agriculture at the University of Arizona in 1920's

"We're not going to feed this newfangled processed food to our family, it will kill this nation".


Zenona Johnson Barrett


Wife of John Valentine Barrett. Would only feed family fresh, non-processed foods, continued 'old fashioned' cooking, and used holistic remedies passed down from her father and grandfather.


Barbara Barrett Brown Wisely


"She was a health nut before being a health nut was cool! Continued tradition of mother, Zenona Johnson (1901-1952), eating fresh non-processed foods, using holistic remedies passed down through the generations to care for her family in the 1950's & 1960's.

She is 91 years old; no medications, walks on own two feet, and of courses gives 'Mom's Seal of Approval' on Heirloom Apothecary products!


Teresa Brown Potter


Biochemist, science educator

Continuing the tradition of my progenitors by passing on the wealth of wisdom in holistic health with my posterity

and now with YOU!!!